David Ross “The Digital Solution”

On Wednesday, March 25, 2015 Dave Ross discussed his new book called “The Digital Solution: A Plan for Collecting and Distributing Streaming Music Royalties”, with the Copyright Society of the South. As we all know, The Music industry has lost a decent amount of revenue since the 1990’s. Industry revenue is down by 50%. As Dave puts it, “the pizza is getting smaller and we are all getting a smaller piece”. A main factor in the revenue decline has to do with the  digital community. They have “transformed  music into a public good”, as Dave explains. There is no exclusion and shared consumption on the internet. Dave has come up with the idea to ask all ISP providers to add a small fee to their internet users. This would bring in a new revenue pool that would generate a substantial income to the Music industry as a whole.  Other media outlets, such as cable providers have done something similar. Maybe it’s time for the music industry to do the same?

For a more in-depth look into the idea you can purchase the book on Amazon.

Dave’s Blog: http://nekst.biz/author/davidross/

Bio:

Born and raised in Boston, MA., David M. Ross graduated from the University of Pennsylvania Wharton School with a B.S. in Economics and later attended the Berklee College of Music, majoring in arranging. After spending ten years on the road as a professional musician, Ross traveled to Nashville and in April 1981 founded MusicRow magazine which he sold in 2008 after a successful 30-year reign as Publisher/CEO. During his time at MusicRow he pioneered and refined many of the email/social media marketing techniques revealed in his first book, Secrets Of The List. One of country music’s most-read industry analysts, Ross continues to cover the intersection between Nashville’s entertainment business and technology on www.Nekst.biz, a blog about “Music And The Technology It Powers.” Currently Ross serves on the Board of Directors of The Country Music Hall of Fame and Museum and the Country Music Association. He received the CMA President’s Award for Outstanding Service in 1998 and the Canadian Country Music Association’s prestigious Leonard T. Rambeau Award for International Achievement in 2003.

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